Hello and hope everyone is well. Another year has passed and we have steadily grown our stockists list and customer base. This year started off gang busters with orders coming in, and now its crickets. Welcome to the wonderful world of retail where no day is the same.
I've personally come to the conclusion that Ill just have to ride out these times and keep forging ahead. It does mean I wont do markets as it isn't sustainable for me to be at a market all day and make little sales. The market scene is changing anyway and people are literally buying in product from different websites and on selling. I've seen this in lots of markets at the moment that I'm going to....a stall holder was selling beautiful different candles only to find the exact same product an aisle over. So handmade is really just going by the wayside as it isn't easy anymore, people are dipping out and returning back to work to earn some level of income.
I still love making and producing our products, its fun, gives me purpose, makes me happy when someone purchases of me and I can still use my creativity. Im still learning mew things with social media and what customers want.
Social media is changing. I used to get views and likes beyond my following and now its 80% from followers and literally zilch from new viewers. The cut through now is so hard and almost impossible. So Ill be trying new apps and maybe get a video of me! Something that really puts me out of my comfort zone but I got to try right?!
Collaborations to reach new markets is also something I want to tap into and see where it goes. I love the idea of working with someone on their own work and complimenting it with our earrings.
Anyway hope you loved reading this quick and short blog. Have a great day!